10 Proven Ways to Go Viral

Although there is a debate as to when the term viral marketing really originated, it did rise in popularity in the mid to late 90′s. Viral marketing works just like a virus. One person reads a marketing message, gets infected by it and passes it onto another person. The better the message, the more it spreads. And the term viral marketing is born!

There are many methods and techniques for spreading your viral marketing message. The explosion of social media marketing has brought viral marketing to new heights. But along with social media there are also more traditional ways to spread your marketing virus. Below are ten totally doable ways to launch and propel your viral marketing campaign.

1. Free eBook – eBooks have been a very popular and effective means of viral marketing for quite some time. Compile a free PDF eBook using articles you have written, useful information, resources, etc., and start spreading that virus. Offer the eBook to your visitors for free. Write a message inside encouraging them to give the eBook to their visitors and so on and so on. Submit the eBook to free eBook sites and directories. Add a link to the eBook in your email sigtag. The better the content of the eBook the more the “virus” will spread.


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An Abratable Review: PepeNero – A Traditional Taste of Southern Italy with Heart and Soul

Okay. I know you have heard this one before- a fine dining Italian Ristorante in downtown. You may ask yourself, how is this one different from all the rest? They all try to fool you with their overzealous ambiance and wall-to-wall paintings of Tuscany, Rome or whatever.  So, what makes PepeNero so special and different from the others? Well, for one thing, they have Chef Marco Violano. He gives you the feeling that you are dining in his own home somewhere in Southern Italy by bringing his family traditions and recipes to the table.

The meat and fish, which are hand-picked by Chef Marco Violano, are of the highest quality. In fact, none of the ingredients, which go into a dish at PepeNero, are compromised. Chef Marco Violano puts an Asian twist on his Carpaccio by using high quality Wagyu beef. He calls it, Carpaccio di Wagyu di Manzo Farcito Con Burratina di Corato, Rucola Selvatica con Funghi Misti Sottoaceto, which is Wagyu Beef Carpaccio Cannellone Filled with Burrata Cheese, Wild Rocket and Pickled Mushrooms. This meat is sliced thin enough to melt in your mouth, and it goes excellent with a nice glass of Prosecco…

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President of 1-800-GET-THIN marketing firm resigns

Robert Silverman says he is leaving ‘to pursue other career opportunities.’ The campaign came under increasing scrutiny after the deaths of five patients since 2009.


By Stuart Pfeifer, Los Angeles TimesMarch 2, 2012

The president of the 1-800-GET-THIN marketing company, which has blanketed Southern California freeways and television and radio stations with ads for Lap-Band weight-loss surgery, said he has resigned “to pursue other career opportunities.”

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McDonald’s Twitter Mess: What Went Wrong

The fast-food giant lost control of its own Twitter campaign. Here's how you can avoid the same mistake.

Mark my words: When the time comes for the 2012 year-end lists, this story will be among the "Biggest Social Media Fails" for the year.

If you haven't already heard, McDonald's is the latest poster child for social media gone awry. What started out as a simple Twitter promotion campaign—and then evolved into an effort to encourage people to talk about their favorite McDonald's stories—turned into a case of "tweetjacking" of the worst kind.

What happened, what went wrong, what could McDonald's have done differently ... and how can you avoid making the same mistakes? Read on.

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Will your small business survive another recession?

While many still fear to admit, analysts report that much of the world has entered into what we call “a double dip recession” that has snowballed since the third quarter of 2011. While Europe and the United States are seen as most vulnerable regions in this downhill economy, other countries like Canada, Singapore, and China have seemed to wiggle their way to recovery somewhat faster than their neighbors.

In such a volatile market and insecure trading ground around the world, small businesses seem to be on either side of the fence – those that fold overnight and those that gain sustainable advantage and beat the competition. As a small business owner, protecting your assets and holding the front while the storm passes through is critical to ensuring that you will be one of those left after the gray skies have cleared.

Since small businesses do not have abundant cash flow to support operations in a recession, a key transition, to preventing getting in debt and defaulting on loans, is to cut losses early in the race. Without sufficient orders or sales receipts to cover operating overhead and staff wages, necessary measures have to be taken to ensure that money is well-spent and any extras are reduced. While many businesses begin cutting back on marketing and advertising budgets first, a core business element that will continue to attract new customers should not be reduced significantly. Instead, start cutting from unneeded storage space, operating tools or units, and excess inventory supplies.

Make full use of liquidating inventory and assets that do not need to be sitting in storage. Offering sales discounts and promotions is a great way to move inventory faster than you normally would. Closing in on quick sales, even if it’s at a smaller margin than planned, is vital at keeping the business alive. Be careful not to seem like you are “dumping” stock in a flurry because of fear of a recession. Time all discounts and offers to be able to sustain your business throughout a downtime.

It is true that no one can really predict and plan to manage a small business perfectly in a recession, but taking the necessary measures to preserve a sustainable business model and weather out this economic downturn is the key to surviving another recession.

Of course, the last vital strategy to helping your business is to refrain from investing liquid cash that can be kept aside as emergency funds for your business. It is wise to stay away from the fluctuating investment market in these difficult times anyway, and cash in-hand is always better for a small business owner at this point.

Take the test! Do you know what countries were the least affected by the recession in 2010?

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