Although there is a debate as to when the term viral marketing really originated, it did rise in popularity in the mid to late 90′s. Viral marketing works just like a virus. One person reads a marketing message, gets infected by it and passes it onto another person. The better the message, the more it spreads. And the term viral marketing is born!
There are many methods and techniques for spreading your viral marketing message. The explosion of social media marketing has brought viral marketing to new heights. But along with social media there are also more traditional ways to spread your marketing virus. Below are ten totally doable ways to launch and propel your viral marketing campaign.
1. Free eBook – eBooks have been a very popular and effective means of viral marketing for quite some time. Compile a free PDF eBook using articles you have written, useful information, resources, etc., and start spreading that virus. Offer the eBook to your visitors for free. Write a message inside encouraging them to give the eBook to their visitors and so on and so on. Submit the eBook to free eBook sites and directories. Add a link to the eBook in your email sigtag. The better the content of the eBook the more the “virus” will spread.