Category Archives: In The News

In The News 10 Proven Ways to Go Viral

Although there is a debate as to when the term viral marketing really originated, it did rise in popularity in the mid to late 90′s. Viral marketing works just like a virus. One person reads a marketing message, gets infected by it and passes it onto another person. The better the message, the more it spreads. And the term viral marketing is born!

There are many methods and techniques for spreading your viral marketing message. The explosion of social media marketing has brought viral marketing to new heights. But along with social media there are also more traditional ways to spread your marketing virus. Below are ten totally doable ways to launch and propel your viral marketing campaign.

1. Free eBook – eBooks have been a very popular and effective means of viral marketing for quite some time. Compile a free PDF eBook using articles you have written, useful information, resources, etc., and start spreading that virus. Offer the eBook to your visitors for free. Write a message inside encouraging them to give the eBook to their visitors and so on and so on. Submit the eBook to free eBook sites and directories. Add a link to the eBook in your email sigtag. The better the content of the eBook the more the “virus” will spread.


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An Abratable Review: PepeNero – A Traditional Taste of Southern Italy with Heart and Soul

Okay. I know you have heard this one before- a fine dining Italian Ristorante in downtown. You may ask yourself, how is this one different from all the rest? They all try to fool you with their overzealous ambiance and wall-to-wall paintings of Tuscany, Rome or whatever.  So, what makes PepeNero so special and different from the others? Well, for one thing, they have Chef Marco Violano. He gives you the feeling that you are dining in his own home somewhere in Southern Italy by bringing his family traditions and recipes to the table.

The meat and fish, which are hand-picked by Chef Marco Violano, are of the highest quality. In fact, none of the ingredients, which go into a dish at PepeNero, are compromised. Chef Marco Violano puts an Asian twist on his Carpaccio by using high quality Wagyu beef. He calls it, Carpaccio di Wagyu di Manzo Farcito Con Burratina di Corato, Rucola Selvatica con Funghi Misti Sottoaceto, which is Wagyu Beef Carpaccio Cannellone Filled with Burrata Cheese, Wild Rocket and Pickled Mushrooms. This meat is sliced thin enough to melt in your mouth, and it goes excellent with a nice glass of Prosecco…

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President of 1-800-GET-THIN marketing firm resigns

Robert Silverman says he is leaving ‘to pursue other career opportunities.’ The campaign came under increasing scrutiny after the deaths of five patients since 2009.


By Stuart Pfeifer, Los Angeles TimesMarch 2, 2012

The president of the 1-800-GET-THIN marketing company, which has blanketed Southern California freeways and television and radio stations with ads for Lap-Band weight-loss surgery, said he has resigned “to pursue other career opportunities.”

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McDonald’s Twitter Mess: What Went Wrong

The fast-food giant lost control of its own Twitter campaign. Here's how you can avoid the same mistake.

Mark my words: When the time comes for the 2012 year-end lists, this story will be among the "Biggest Social Media Fails" for the year.

If you haven't already heard, McDonald's is the latest poster child for social media gone awry. What started out as a simple Twitter promotion campaign—and then evolved into an effort to encourage people to talk about their favorite McDonald's stories—turned into a case of "tweetjacking" of the worst kind.

What happened, what went wrong, what could McDonald's have done differently ... and how can you avoid making the same mistakes? Read on.

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An Accidental Marketing Success?


Abercrombie & Fitch 'ad ab-solutely by the book', had BCA okay


Abercrombie and Fitch will soon open its first flagship store in South East Asia, in the heart of the island of Singapore. The company  announced it with one of the country’s largest billboards on the side of the Orchard Road building facing the main street. This supersized billboard features the store’s trademark torso of what some may call a “more than half-naked man” yanking his underpants a little lower than what we’re normally used to.

Shortly after, the Advertising Standards Authority of Singapore (ASAS) requested that the store take down the billboard, even though the initial permits for the billboard were granted and paid for by Abercrombie and Fitch. This has caused uproar & controversy on the standards of creativity and whether the ASAS were being just in making such a decision. Many residents have also written in to the local newspaper voicing their unhappiness about the decision to take the poster down, stating that this is the brand’s core image and that the country needs to move beyond its conservatism.

CNN also published an article titled “Abercrombie and Fitch is too sexy for Singapore.”

Technically the ASAS has no legal rights in deciding whether a company’s advertisements are indecent, sexually-explicit, or for that matter, partially nude and “exposing the naval line.” According to Today, “ASAS, which draws up the Singapore Code of Advertising Practice, relies on voluntary compliance from stakeholders in the industry, such as advertisers, to observe the regulations.”

This means that advertisers and businesses are to rely on their own judgment and self-regulation on displaying ads, as long as they do not cross the “nudity” boundaries as defined by the Singapore Code of Advertising Practices.

Whether or not the billboard is going to be taken down, Abercrombie and Fitch can rest assure that all the money the company has spent on getting that billboard up has paid off. Not only are consumers stopping by the billboard to see what all the hype is about, the company has also gained so much recognition that bloggers and independent reviewers around the world are talking about this. Now, everyone knows when the store is going to be opened and what the brand is all about.

We ask… is this a successful marketing blitz by the company garnered through what was intended as innocent advertising?–Fitch-advertisement

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